Countdown timers can be a fast efficient way to increase engagement , whether for sales or newsletter sign-ups. The inbox is flooded with urgency and makes email opens more likely to take action. As a powerful tool to use visuals, 45 second timer are a well-tested and tried tool to build anticipation and encourage the user to take action.
There are plenty of concerns that people are still having about using countdown timers to their advantage. Keep reading to find out:
When is it appropriate to add a countdown clock?
Timers are flexible and can be used for a myriad of purposes.
They're typically employed to count down until the start or end of a promotion. They also serve to show delivery information visually.
They are also utilized by fashion labels for events and new launches. It might also be used in travel as a countdown for travel.
Media outlets might make use of them to display the remaining time until your subscription runs out.
Whatever the use case you're using them for, they'll add a little something to your email.
Timers shouldn't be used for too long. You don't want your followers to get tired. They can be used to promote big events or promotions. We advise you to not make use of time calculator in the event that the promotion ends too soon. A short burst of action and the size of windows mean that openers are more likely to act.
What kind of message should you choose to use?
If there isn't clear information and clear messaging, a timer becomes unhelpful and confusing. There are emails that have an unrelated timer at the top with no details explaining why it's there. While there might be a huge banner for promotion on the bottom of the email the timer at the top isn't connected to the content. Make sure you are explicit and include a statement close to the timer which clarifies the reason it's counting down to.
What do you think of the timer that counts down, and what should it be called?
Time labels should be put on every countdown timer. This is for the same reason as clear messages: clarity. The timer should be clear so that recipients know exactly how long they'll will have until the timer is out. It's that simple.
Make sure to include the days, hours, minutes, etc. This will make it easier for the person reading the countdown timer. Utilizing only numbers can be confusing and render the countdown timer ineffective.
In this excellent example from the retailer of sports nutrition and wellness Bulk(tm) the countdown timer is utilized to great effect. The header image clearly shows the hours, minutes, and seconds. It is also easy to miss the bold and clear message.
Where should you position a countdown timer?
It is crucial to place a countdown timer. The closer it is to the top of your email, the better. If you make the timer one of the first things a consumer sees, it can make them more likely to click earlier.
Hunter Boots' email is on the top of the email. It's the first thing the recipient sees when they open the email. The clever use of contrast hues draws attention even more.
Which kind of timer do you need to use?
There are numerous kinds of timers, and they all serve the same purposes. They all count down to something, but they have different degrees of urgency. For instance, you can use only the days when you're counting down further in the future, and using minutes, hours, and seconds as the promotion comes towards a close.
Can you use fun designs for countdown timers?
Although you're free to play with design, it's best to stick to simpler designs. The timer could get lost in the chaos if the design is too complex. Of course, some design elements that can enhance the timer are great, and using custom fonts can give them an additional WOW factor.
Live functionality can be added to the timer if you want to raise the stakes. Personalized images work great to enhance the message, it lets the recipient know that you appreciate your relationship as a client.